Browsing Artykuły naukowe by Subject "territorial marketing"
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The role of professional sport in territorial marketing. The case of Polish local administrative units (Gdańska Wyższa Szkoła Humanistyczna, 2015-12-01)The aim of the article is to investigate the issue of territorial marketing activities that Polish local administrative units undertake with the use of professional sport. There are two main dimensions of such activities: ...