Now showing items 1-10 of 45
Prankvertising – Pranks as a New Form of Brand Advertising Online
(Publishing House of Rzeszow University of Technology, 2014)
A practical joke (i.e. a prank) belongs to a category of disparagement humor, as it is a playful act held to amuse, tease or even mock the victim, and to entertain the audience. Alt-hough humor has been long exploited in ...
Consumers, Play and Communitas—an Anthropological View on Building Consumer Involvement on a Mass Scale
(Polskie Towarzystwo Socjologiczne, 2014)
There is an increasing interest in effective methods for building consumer involvement on a mass scale. This paper offers an interdisciplinary theoretical framework for consumer involvement analysis and forwards an ...
Conceptualising and Measuring Consumer Engagement in Social Media Implications for Personal Involvement
(Wydział Zarządzania i Komunikacji Społecznej Uniwersytetu Jagiellońskiego, 2014)
Background. Consumer engagement with brands in social media has become an increasingly important challenge for companies to create and to measure. Building fan engagement with brands turns out to be one of the most ...
(Wydawnictwo Naukowe UAM, 2010)
Seirankai was one of policy groups established in the Liberal Democratic Party (LDP) in 1973, well known for the fact that its members signed the act of its foundation with their own blood. Seirankai was also called ...
Rody polityków w Japonii
(Zakład Azji Wschodniej UŁ, 2011)
The article examines the phenomenon of hereditary parliamentarism in Japan, mainly in the Liberal Democratic Party
The Impact of Consumer Knowledge on Brand Image Transfer in Cultural Event Sponsorship
(Polskie Towarzystwo Socjologiczne, 2013)
The paper presents some preliminary findings on the role of consumer knowledge in cultural event sponsorships. Using a field design, the impact of consumer knowledge on the brand image transfer wasmeasured. Two international ...
The burden of premature mortality in Poland analysed with the use of standard expected years of life lost
(BioMed Central, 2015-02-07)
Background: Despite positive changes in the health of the population of Poland, compared to the EU average, the average life expectancy in 2011 was 5 years shorter for males and 2.2 years shorter for females. The ...
KRYZYS W RELACJACH CHIŃSKO-JAPOŃSKICH W ZWIĄZKU ZE SPOREM O WYSPY SENKAKU/DIAOYUTAI
(Uniwersytet Łódzki, Zakład Azji Wschodniej, 2011)
Polsko-rosyjskie sprawy trudne
(Polski Instytut Spraw Międzynarodowych, 2011)
Leo Tolstoj-Shakers correspondence (Korespondencja Lwa Tołstoja z shakerami)
This is an exchange of letters between Leo Tolstoj and the Shakers, American communitarian religious groups. I transcribed them from original manuscripts or microfilms during my research at the Shaker library, Sabbathday ...