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(Re)konstruowanie własnej (nie)pełnosprawności – przemiany w sposobie percypowania siebie osoby z dysfunkcjami ciała uprawiającej sport
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
The article is intended to analyze reconstruction of an image related to two categories of disabled persons: those physically active and passive. On the one hand, I focus on the way, which the disable individuals perceive ...
Physical Activity, Disability and Health in Advertising Campaigns Associated with Major Sporting Events in the World
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
The purpose of the article is to present commercials broadcasted during global sporting events such as the US Super Bowl, the Olympic Games and Paralympics, the world championships, as well as the European Football ...