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„Srebrna gospodarka” w kontekście społecznej odpowiedzialności biznesu
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)
Corporate social responsibility is a concept responding to the climate change, environmental problems and the needs of stakeholders. Business makes an effort to act in the changing conditions, thus adapting to the expectations ...
The Silver Economy in the context of Corporate Social Responsibility
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
Corporate social responsibility is a concept responding to climate change, environmental problems and the needs of stakeholders. Business makes an effort to act in the changing conditions, thus adapting to the expectations ...
Odpowiedzialny marketing, czyli marketing społecznie zaangażowany
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)
Marketing describes the social processes involving the free exchange of goods and services, it is also called the art of selling products. First of all, it is a process based on the planning and execution of ideas, setting ...
Wykorzystanie odnawialnych źródeł energii na przykładzie firmy Ikea
(Wydawnictwo Uniwersytetu Łódzkiego, 2016)
The article aims to show the importance of renewable energy sources in the modern economy and demonstrates that investment in unconventional energy may become an integral part of the business. Shows also the main benefits ...
Ethical aspects of communication with clients in phone banking
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)
The current state of development of technology allows communication through more and more new channels. The internet and mobile phones have become the main way to communicate. Banks and other financial institutions use ...