Semantic analysis of new housing names can show image of the modern Pole’s dream home contained in it. It should be beautifully surrounded by nature, sunny, quiet, giving a feeling of luxury and belonging to a better world. In terms of formal construction, contemporary names of settlements are not very varied. Naming convention, to a certain extent, depend on the type of object called. On real estate market, not only single buildings or entire new settlements have their names, but also sets of several buildings – each of which has a name semantically associated with names of other buildings within the set.