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Place Marketing in Hungary: The Case of Debrecen
(Lodz Univeristy Press, 2009-09-29)
After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular. The study ...
Evaluating the Extent and Nature of ‘Envelope Wages’ in the European Union: A Geographical Analysis
(Lodz Univeristy Press, 2009-09-29)
To evaluate the spatialities of the illegal wage practice where employers pay their declared employees both an official declared wage and an undeclared ‘envelope’ wage so as to avoid tax liabilities, a 2007 survey conducted ...
What can We Learn from City Marketing Practice?
(Lodz Univeristy Press, 2009-09-29)
It is evident in contemporary urban studies that the interest in city marketing both as a practice within urban centre management and as an academic sub-discipline has accelerated. There remain, however, several issues ...
Types and Systems of Actors in Regional Development: Their Function and Regulatory Potential
(Lodz Univeristy Press, 2009-09-29)
Differentiation of actors derives primarily from the distribution of power and wealth in a society, and thus it has always played an exceptionally significant role. However, as a consequence of the hierarchical organisation ...
‘Bikes are Such a Nuisance’ - Visually Impaired People Negotiating Public Space in Groningen
(Lodz Univeristy Press, 2009-09-29)
The Instruments of Place Branding: How is it Done?
(Lodz Univeristy Press, 2009-09-29)
Place branding is the idea of discovering or creating some uniqueness, which differentiates one place from others in order to gain a competitive brand value. This article is not about the concepts or justifications but ...
Divergent Patterns of Adaptation Among Central European Old Industrial Regions
(Lodz Univeristy Press, 2009-09-29)
Regional Marketing to Change Regional Images: The Example of the Groningen Province Campaign
(Lodz Univeristy Press, 2009-09-29)
In this paper, the data of the inquiries will be analysed. The first question to be answered in the paper relates to the pace and the nature of the changes in image, observed in all three provinces. The second research ...
China's Regional Policy and the Influence of the EU Assistance
(Lodz Univeristy Press, 2009-09-29)
Firstly, a short outlook has been given on regional inequalities in China. Secondly, the EU assistance programmes and sectoral dialogue have been analysed. Finally, the major research problem - what are the limitations of ...