The author analyzes the role of given name in Bulgarian culture and focuses on the role played by name in Bulgarian society. Detailed analysis has been subjected to the protective function of the name. The reader may refer to the traditional names used in Bulgaria, find out how they were created and what they mean, as well as how to affect the fate of the family by using proper name. The author also describes the importance of the name and the factors, that influence his choice. The article also presents statistics on the most popular Bulgarian names in 2017.