Now showing items 1-4 of 4
WIZERUNEK W NAZWIE (NA MATERIALE NAZW POLSKICH I ROSYJSKICH KART PŁATNICZYCH)
(Wydawnictwo Uniwersytetu Łódzkiego, 2014-04-01)
The aim of the paper is to present how the part of the structure of the name can create a picture of a potential client. The Polish and Russian names of charge cards were analyzed and various groups of these names were ...
Motyw spełnienia marzeń w reklamach samochodów w kontekście metafor głębokich
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)
The aim of the paper is to present the realization of motive of dream fulfillment in cars’ advertisements. Polish and Russian advertising slogans of various brands were analyzed. It allows to discribe similarities and ...
О некоторых аспектах передачи фразеологизмов в русско-польском переводе
(Wydawnictwo Uniwersytetu Łódzkiego, 2016)
The aim of the paper is to present problems which may occur in translation of phraseological units. On discussed examples the author analyses how the attempt to preserve by the translator an internal figurativeness of ...
Kilka słów, a ile treści
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
The aim of the paper is to show how much sense the author of a text can convey by using words in the appropriate context. There have been analysed the words: brain, eyes, hands and blood, used by Boris Akunin as names of ...