http://hdl.handle.net/11089/11839 2026-04-06T19:42:47Z 2026-04-06T19:42:47Z Kukieła, Elwira http://hdl.handle.net/11089/11860 2018-02-01T11:18:19Z 2010-01-01T00:00:00Z

Język kampanii reklamowych a kreacja postaw na przykładzie akcji promocyjnej „Młodzi w Łodzi” Kukieła, Elwira The article is titled ‘The language of advertising campaigns and the creation of attitudes on example of promotive action Young in Lodz’. Influencing on present economy mechanisms, world and people are based on marketing strategies. The advertisement is one of the most effective instruments of influence. Article presents linguistic holds and rhetorical applied in promotive campaign Young in Lodz in 2008 year. There are a lot of the modification of well-known expressions and the phraseological relationships, original word connections, metaphors and epithets, diverse the lexics and the stylization of advertising texts on texts, element of movies art, general quantifiers as well as referring on generality sure attitudes and behaviours or dialogues and generic scenes. In promotive campaign Young in Lodz walked about change of attitudes and behaviours of the occupants’ young city as well as the show, that the Lodz can be city fulfilled dreams.

2010-01-01T00:00:00Z Kukieła, Elwira http://hdl.handle.net/11089/11859 2018-02-01T11:19:08Z 2010-01-01T00:00:00Z

Zabiegi retoryczne w dyskursie politycznym, czyli jak powiedzieć wszystko, co trzeba i tylko to, co trzeba? Kukieła, Elwira The article shows complicated structure of present political language (on example of debates coming from TV programme What is with Poland?). Essential role in the rhetorical structure of political statements, in showing material, plays rhetorical holds, comparisons, metaphors, numerous epithets or evaluation lexemes and the suitably shaped arguments.

2010-01-01T00:00:00Z Sokół, Anna http://hdl.handle.net/11089/11858 2021-07-23T06:39:37Z 2010-01-01T00:00:00Z

Perswazja, manipulacja, zabawa językiem – wybrane aspekty językowe czasopisma „Wróżka” Sokół, Anna The article contains chosen language means which are responsible for manipulation and persuasion in magazine Fairy. Manipulation is usually presents in expressive, stylistic means, because they affect emotions of readers and create atmosphere of mysteriousness. Persuasion is achieved in those texts by quoting rich argumentation, referring to historical evidences and scientific knowledge. Focusing on reasons of interest in fortune-telling among people of the 21 century the magazine’s author shortly describes the evolution of divination. She presents also language differences in new and old texts related with magic.

2010-01-01T00:00:00Z Gacia, Tadeusz http://hdl.handle.net/11089/11857 2018-02-01T11:18:13Z 2010-01-01T00:00:00Z

W kwestii restytucji klasycznej wymowy łacińskiej Gacia, Tadeusz In this article the author first traces the process by which, beginning with Later Roman Empire, several ways of articulating Latin emerged, called traditional pronunciation. Of these, two are especially important: German pronunciation (dominant in northern Europe) and Roman pronunciation (used in the Church and in southern Europe). In the second part of his article the author presents briefly source of our knowledge how Latin in was pronounced in the classical period, and gives examples of that pronunciation. In the third part he deals with the question asked in the title of his article. According to the author what makes a simply return to classical pronunciation impossible is the fact that Latin became a substratum of modern languages and pronounced according to the phonetic rules of these languages it remains in phonetic correspondence with Latin vocabulary present in them (Polish included). For this reason in the classroom texts should be read in accordance with the traditional pronunciation. In principle classical pronunciation should be used at international meetings and scholarly circles. It should also be used in reading poetry, for applying traditional pronunciation will lead a loss of its acoustic elements.

2010-01-01T00:00:00Z