Marketing - handel - konsument w globalnym społeczeństwie informacyjnym. Tom II. pod redakcją naukową Bogdana Gregora http://hdl.handle.net/11089/7004 2026-04-05T07:50:29Z 2026-04-05T07:50:29Z Gregor, Bogdan Stawiszyński, Marcin http://hdl.handle.net/11089/7497 2021-06-30T10:56:21Z 2004-01-01T00:00:00Z

Problematyka e-biznesu w edukacji menedżerskiej (na przykładzie bloku specjalizacyjnego e-commerce) Gregor, Bogdan; Stawiszyński, Marcin Main aim of the paper is to present the idea of e-commerce specialisation programme. E-commerce is one of eight programmes chosen by the fourth year students of Faculty of Management and Marketing. This specialisation is offered for students since academic year 2002/2003. It has been created to meet students' developing requirements and expectations. Its aim is to indicate the possibilities of practical use of new information technologies in business - mainly the Internet. Special emphasis is placed on the Internet usage in business communication with the market audience. This study shows courses description, students comments and also more important changes, which were accomplished after first year of class.

2004-01-01T00:00:00Z Ratalewska, Magdalena Zrobek, Janusz http://hdl.handle.net/11089/7496 2021-07-21T08:12:15Z 2004-01-01T00:00:00Z

Marka na rynku dydaktyki internetowej Ratalewska, Magdalena; Zrobek, Janusz The paper presents issues connected with creation of the brand in the market of e-learning. It is important to make that brand well known and competitive. It can help the firm to reach a good position in the market of e-learning.

2004-01-01T00:00:00Z Sosnowski, Jarosław http://hdl.handle.net/11089/7495 2018-02-01T11:17:29Z 2004-01-01T00:00:00Z

Nauczanie wirtualne w kształceniu menedżerów Sosnowski, Jarosław Increasing demand on knowledge in modern society extorts permanent education by the whole life. The telecommunicational technologies make possible the winning right away the knowledge of the residence or seat of the firm. The report represents organizational, technological and didactic conditionings of virtual workers teaching. In modern economy knowledge and qualifications of workers will be the main factor of competitiveness enterprises on the market.

2004-01-01T00:00:00Z Nestorowicz, Renata http://hdl.handle.net/11089/7494 2018-02-01T11:17:30Z 2004-01-01T00:00:00Z

E-learning i szkolenia tradycyjne - usługi komplementarne czy substytucyjne? Nestorowicz, Renata One of the ways of deepening and updating employees' knowledge is e-learning. It can be applied as an independent training method, as a support for traditional methods or/and a technique of updating knowledge. According to the context, e-learning can be treated as a substitute or complementary service in comparison with conventional training. E-learning's role is not to replace the traditional education methods, but rather to enrich them, supplement and increase their effectiveness. Supplementing traditional trainings with electronic methods (blended learning) unites the benefits of both methods and provides the best results. This method of training has the most development potential for the coming years.

2004-01-01T00:00:00Z