http://hdl.handle.net/11089/238 2026-04-05T07:05:18Z http://hdl.handle.net/11089/835 Wartość godziwa jako parametr wyceny inwestycji w spółkach deweloperskich z rynku londyńskiego i warszawskiego Żurawska, Joanna; Frendzel, Maciej An article relates to possibilities of preparation of accounting policies in relation to financial and nonfinancial investments and their impact on financial statements. After discussion of main problematic issues relating to measurement at fair value, there presented the results of own research on the use of fair value by real estate development companies listed on London Stock Exchange and Warsaw Stock Exchange. 2011-01-01T00:00:00Z http://hdl.handle.net/11089/834 Wpływ przejęcia przedsiębiorstwa na kształt jego systemu rachunkowości zarządczej – analiza studium przypadku firmy farmaceutycznej Zarzycka, Ewelina; Firkowska-Jakobsze, Zuzanna Mergers and acquisitions in the pharmaceutical sector are widespread in the recent years, not only on the global market, but also in Poland. Those processes are changing all areas of the companies` activity. The paper is focused on the changes in the system of management accounting in one of the multinational pharmaceutical company present on the polish market which was taken over by other international concern. The case study presented in this paper shows that the system of management accounting and the role of management accountant in the acquired company was changed significantly as a result of the new management`s need for information. The other factor influen- cing the change was the standardisation of the managerial accounting practices in the whole global company. 2011-01-01T00:00:00Z http://hdl.handle.net/11089/833 Public relations a reklama – porównanie komunikatów przedsiębiorstwa Zalewska-Turzyńska, Magdalena Among others there are two instruments of communication between organization and its surrounding that happen to be mixed up – the public relations and advertisement. The aim of this paper is to introduce and present these communication instruments taking into consideration only the positive aspects of them. The main objective is to concentrate and to compare PR and advertisement according to chosen by author communication criteria. 2011-01-01T00:00:00Z http://hdl.handle.net/11089/832 Znaczenie czynników proekologicznych w procesie wyboru dostawcy na rynku B2B Wronka, Anna When building company's advantage, cost or quality are no longer sole areas of competitive market gains. Other variables, for companies remaining in alternative to one another are gradually becoming significant to a consumer. This article aims to identify, define the meaning of proecological indicators in the process of assessing and selecting suppliers on B2B market in Poland. In the article, theoretical discussion has been supplemented with the results from empirical studies conducted within the scope of analysis. 2011-01-01T00:00:00Z