http://hdl.handle.net/11089/23942 2026-04-06T19:01:20Z http://hdl.handle.net/11089/24056 Role model (in) advertising? Lachman, Magdalena The article concentrates on analysing the growing interest of academics in studying advertisements. While arguing why this perspective of reading literature may bring interesting critical results, the article focuses mainly on the character of Anna Csillag and its evolution through the twentieth century. Originally Anna Csillag was created as an advertising strategy to be used in selling hairgrowth cream. Boasting beautiful hair, the character grew in popularity across Europe, turning into a public icon of the first half of the twentieth century. Anna Csillag appears as a fictional character in Bruno Schultz’s story Księga (The Book). The article also traces other references to this figure in the twentieth and twenty-first century literary and artistic works. 2017-01-01T00:00:00Z http://hdl.handle.net/11089/24057 Book cover inventory (in the latest literature) Lachman, Magdalena The change in the context of the functioning of literature since 1989 and the transformations contemporary literary life has been subject to due to various reasons have resulted in the need to add a literary science reflection on the latest or not yet fully used up thematic areas. One of the notions worth raising, which increasingly seizes the attention of researchers as well as literary critics, is the issue of the book cover considered as a significant element of the work and its non-neutral identifier. The article defines what kind of a source of knowledge on the work and its author the book cover has become; how writers themselves define themselves through it; how they use it to characterize or present themselves or clarify the strategies they choose; how literature functions and copes while being subjected to the influence of mass culture and various marketing actions or the influence of celebrity-based and (self)promotionally focussed pop culture. 2017-01-01T00:00:00Z http://hdl.handle.net/11089/24054 „Dziady" directed by Kazimierz Dejmek – an attempt at demythologisation Popłonikowska, Natalia The author of the article attempts to recreate the famous staging of Dziady directed by Kazimierz Dejmek, in order to demystify the spectacle. The performance is analysed in terms of art, taking into account the political situation (March 1968). In order to establish the facts, the author uses an assistant’s script, the recollections of the witnesses of the release of Dziady and fragments of the performance. The reconstruction of the staging enabled the researcher to conclude that it was artistically valuable, but it was the political situation at the time that played the most important role in popularising that interpretation of the drama. 2017-01-01T00:00:00Z http://hdl.handle.net/11089/24055 Dadaism (Re)activated. Artzins and Dada Lachman, Magdalena The article analyses in what way artzins (independent art and literary journals published in Poland in the 1980s and 1990s) drew inspiration from the Dada tradition, and how they made its philosophy live again. Artzins are seen here both as a medium of literature and art and as specific forms of artistic expression (press art). The article attempts to show why artzins and their authors were interested in reviving the avant-garde and Dada ideas. It also investigates how Dadaism functions today in the form of contemporary works and styles which are influenced by this avant-garde movement. What is more, the article tries to answer the question about the nature and definition of Dadaism shaped and reflected by today's artistic projects. 2017-01-01T00:00:00Z