http://hdl.handle.net/11089/7091 Marketing - narzędzia i obszary zastosowań 2026-04-05T07:05:19Z http://hdl.handle.net/11089/7135 Handel elektroniczny w Polsce - stan obecny i perspektywy rozwoju Gregor, Bogdan; Stawiszyński, Marcin Article concentrates on explanation of essence of electronic commerce, its current condition and prospects of development. The aim of the article is to explain basic notions such as e-commerce, e-business, e-economy. It analyses e-commerce conditions and evolution in B2C and B2B sectors. Forecast of development of e-commerce in Poland does not seem to be comforting. 2006-2008 is expected to become an era of e-commerce. Electronic business will go out from phase of experiment and it will proceed for period of maturity. 2003-01-01T00:00:00Z http://hdl.handle.net/11089/7131 Strony WWW jako użyteczny instrument public relations Kurzyk, Bartłomiej This paper article presents the role of corporate websites in creating and sustaining company’s image. It identifies main areas of marketers’ concerns and gives practical hints on how to establish a successful corporate website. Analysis include Internet presence, graphical design, technical design and content (Internet Presence Sites, on-line storefronts, content sites). The paper presents the view that setting up corporate website can be very efficient and effective way of supporting company’s PR activities and the website can be an important tool of building company’s image. 2003-01-01T00:00:00Z http://hdl.handle.net/11089/7130 Kierunki zmian w strukturze wykorzystania środków przekazu reklamowego Kozielski, Robert The article presents the scope of using of the different advertising media. The discipline of marketing is going through significant changes - this is the starting point of consideration. Such changes have been noticed in the promotional activities, as well. The new concept of the integrated marketing communication is the manifestation of these changes. Author, based on his research, evaluates and discusses the consequences of the specific structure of using advertising media in Poland. Finally, the paper indicates the main directions of changcs that should occur on Polish advertising media market. 2003-01-01T00:00:00Z http://hdl.handle.net/11089/7129 Marketing personalny - założenia i praktyka polskich firm Biesaga-Słomczewska, Elżbieta Jadwiga Human resources are every company’s greatest asset. Organizations that want to meet challenges o f today need to implement Human Resources Management Strategy along their Corporate Business one. In the literature one considers two management concept: hard and soft. Unlike the hard one, soft concept is based on human element as being central to the whole o f the management process. One of the soft solutions is a use of personnel marketing, considering perception o f an employee as a customer. Benefits are exchanged between an employer and an employee. In Polish enterprises, not always is this relationship widely understood - recruitment, reduction or motivation practices from the article are a proof of that. Results of empirical studies from 1998-2000 are another example on the subject of personnel policy in Polish companies 2003-01-01T00:00:00Z