Acta Universitatis Lodziensis. Folia Oeconomica nr 168/2003
http://hdl.handle.net/11089/7091
Marketing - narzędzia i obszary zastosowań2024-03-28T12:37:02ZHandel elektroniczny w Polsce - stan obecny i perspektywy rozwoju
http://hdl.handle.net/11089/7135
Handel elektroniczny w Polsce - stan obecny i perspektywy rozwoju
Gregor, Bogdan; Stawiszyński, Marcin
Article concentrates on explanation of essence of electronic commerce, its current condition and prospects of development. The aim of the article is to explain basic notions such as e-commerce, e-business, e-economy. It analyses e-commerce conditions and evolution in
B2C and B2B sectors. Forecast of development of e-commerce in Poland does not seem to be comforting. 2006-2008 is expected to become an era of e-commerce. Electronic business will go out from phase of experiment and it will proceed for period of maturity.
2003-01-01T00:00:00ZStrony WWW jako użyteczny instrument public relations
http://hdl.handle.net/11089/7131
Strony WWW jako użyteczny instrument public relations
Kurzyk, Bartłomiej
This paper article presents the role of corporate websites in creating and sustaining
company’s image. It identifies main areas of marketers’ concerns and gives practical hints on how to establish a successful corporate website. Analysis include Internet presence, graphical design, technical design and content (Internet Presence Sites, on-line storefronts, content sites).
The paper presents the view that setting up corporate website can be very efficient and
effective way of supporting company’s PR activities and the website can be an important tool of building company’s image.
2003-01-01T00:00:00ZKierunki zmian w strukturze wykorzystania środków przekazu reklamowego
http://hdl.handle.net/11089/7130
Kierunki zmian w strukturze wykorzystania środków przekazu reklamowego
Kozielski, Robert
The article presents the scope of using of the different advertising media. The discipline
of marketing is going through significant changes - this is the starting point of consideration.
Such changes have been noticed in the promotional activities, as well. The new concept of
the integrated marketing communication is the manifestation of these changes. Author, based
on his research, evaluates and discusses the consequences of the specific structure of using
advertising media in Poland. Finally, the paper indicates the main directions of changcs that
should occur on Polish advertising media market.
2003-01-01T00:00:00ZMarketing personalny - założenia i praktyka polskich firm
http://hdl.handle.net/11089/7129
Marketing personalny - założenia i praktyka polskich firm
Biesaga-Słomczewska, Elżbieta Jadwiga
Human resources are every company’s greatest asset. Organizations that want to meet
challenges o f today need to implement Human Resources Management Strategy along their
Corporate Business one. In the literature one considers two management concept: hard and
soft. Unlike the hard one, soft concept is based on human element as being central to the
whole o f the management process. One of the soft solutions is a use of personnel marketing,
considering perception o f an employee as a customer. Benefits are exchanged between an
employer and an employee. In Polish enterprises, not always is this relationship widely
understood - recruitment, reduction or motivation practices from the article are a proof of
that. Results of empirical studies from 1998-2000 are another example on the subject of
personnel policy in Polish companies
2003-01-01T00:00:00Z