| dc.contributor.author | Gamrot, Michał | |
| dc.contributor.editor | Czajkowska, Maria | |
| dc.contributor.editor | Malarski, Maciej | |
| dc.date.accessioned | 2016-06-09T13:16:41Z | |
| dc.date.available | 2016-06-09T13:16:41Z | |
| dc.date.issued | 2015 | |
| dc.identifier.citation | M. Gamrot, Zastosowanie technologii big data w e-biznesie, [w:] Funkcjonowanie e-biznesu. Zasoby, procesy, technologie, red. M. Czajkowska, M. Malarski, ser. „Zarządzanie”, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2015, s. 23–32. | pl_PL |
| dc.identifier.uri | http://hdl.handle.net/11089/18288 | |
| dc.description | W obecnych warunkach intensywnego rozwoju nowoczesnych technologii funkcjonowanie przedsiębiorstw zyskało nowe cechy i możliwości.
Technologie obliczeniowe i elektronicznej wymiany informacji wielorako wpływają na sposoby działania firm. Z jednej strony stanowią narzędzia pomocne do usprawniania pracy przedsiębiorstw, z drugiej zaś mogą być podstawą do tworzenia nowych przedsięwzięć biznesowych.
Wnioski zawarte w monografii ukazują konieczność pogłębiania wiedzy na temat zastosowania nowych technologii w zarządzaniu przedsiębiorstwem na wielu polach jego działalności. Uświadomienie sobie szans i zagrożeń, które pojawiają się wraz z nimi zwiększa możliwości firm w walce konkurencyjnej. | pl_PL |
| dc.description.abstract | Big data, defined as a process of storing, transforming and analyzing large volumes of data, is
one of the most discussed issues in e-commerce. By gathering large quantities of data about their
customers, e-commerce practitioners can gain valuable insights regarding (1) the reasons of why
people are making purchases and (2) maximum prices they are willing to pay for certain goods, in
order to maximize profit margins. By analyzing customer’s behavior it’s also possible to (3) identify
patterns that indicate fraud, which in turn might greatly reduce costs and risks of e-commerce
business.
Big data also has its limitations. Storing, transforming and analyzing large quantities of data is
costly and because big data is still a relatively new technology, the supply of skilled professionals
is low. Big data poses also some difficult methodological concerns, i.e. whether or not more data
always leads to better insights and whether online data shouldn’t be supplemented by external,
more traditional sources. The paper mentions also the issue of privacy, observing that it’s one of the
main factors affecting success of big data technologies in the future. | pl_PL |
| dc.language.iso | pl | pl_PL |
| dc.publisher | Wydawnictwo Uniwersytetu Łódzkiego | pl_PL |
| dc.relation.ispartof | „Funkcjonowanie e-biznesu. Zasoby, procesy, technologie”, red. M. Czajkowska, M. Malarski, ser. „Zarządzanie”, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2015; | |
| dc.title | Zastosowanie technologii big data w e-biznesie | pl_PL |
| dc.title.alternative | The use of big data in e-commerce | pl_PL |
| dc.type | Book chapter | pl_PL |
| dc.rights.holder | © Copyright by Michał Gamrot, Łódź 2015, © Copyright for this edition by Uniwersytet Łódzki, Łódź 2015 | pl_PL |
| dc.page.number | [23]–32 | pl_PL |
| dc.contributor.authorAffiliation | Wydział Ekonomiczno-Socjologiczny, Uniwersytet Łódzki. | pl_PL |
| dc.identifier.eisbn | 978-83-8088-106-8 | |
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| dc.identifier.doi | 10.18778/8088-106-8.03 | |
