Szukaj
Wyświetlanie pozycji 1-1 z 1
Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands
(Lodz University Press, 2017-09-23)
This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement. To ...