Rola komercjalizacji wiedzy w identyfikacji możliwości biznesowych i rozwoju nowych produktów na przykładzie współpracy uczelni z firmą Hipovet Laboratorium

Abstract

This article is a voice in the debate on the role of collaboration between academic and business environment in order to identify market opportunities and the development of new products. It discusses issues of research centers support for the enterprises in the field of market knowledge and technological knowledge, with particular emphasis on product development strategy and diversification. This article presents a case of Hipovet Laboratorium, the only Polish manufacturer of cosmetics for horses and small animals including nanosilver and development of new products with the support of the University of Lodz, Chemistry Faculty.