The Influence of Corporate Social Responsibility on the Attractiveness of Employers in the Perception of Generation Z

Maj, Jolanta; Kasperek, Natalia

dc.contributor.author	Maj, Jolanta
dc.contributor.author	Kasperek, Natalia
dc.contributor.editor	Michałkiewicz, Anna
dc.contributor.editor	Mierzejewska, Wioletta
dc.date.accessioned	2021-02-04T14:47:47Z
dc.date.available	2021-02-04T14:47:47Z
dc.date.issued	2020
dc.identifier.citation	Maj J., Kasperek N., The Influence of Corporate Social Responsibility on the Attractiveness of Employers in the Perception of Generation Z, [w:] Contemporary organisation and management. Challenges and trends, Michałkiewicz A., Mierzejewska W. (red.), Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2020, s. 241-251, doi: 10.18778/8220-333-2.14	pl_PL
dc.identifier.isbn	978-83-8220-333-2
dc.identifier.uri	http://hdl.handle.net/11089/33311
dc.description.abstract	Corporate Social Responsibility has become an important instrument in the development of an employer’s branding strategy. Research shows that Generation Y is highly sensitive in regards to CSR issues, and that CSR influences their perception of an employer’s attractiveness. However, the question this paper aims to find an answer to is whether this would also apply to the next generation, Generation Z. For this purpose, we conducted a survey (n = 250) with a sample of representatives of Generation Z. The findings suggest that Generation Z perceives CSR as an important factor in their choice of employer, however not important enough to convince them to reject a job offer if the employer is not perceived as ethical and responsible.	pl_PL
dc.language.iso	en	pl_PL
dc.publisher	Wydawnictwo Uniwersytetu Łódzkiego	pl_PL
dc.relation.ispartof	Michałkiewicz A., Mierzejewska W. (red.), Contemporary organisation and management. Challenges and trends, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2020;
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	corporate social responsibility	pl_PL
dc.subject	employer attractiveness	pl_PL
dc.subject	employer branding	pl_PL
dc.subject	Generation Z	pl_PL
dc.subject	Millennials	pl_PL
dc.title	The Influence of Corporate Social Responsibility on the Attractiveness of Employers in the Perception of Generation Z	pl_PL
dc.type	Book chapter	pl_PL
dc.page.number	241-251	pl_PL
dc.contributor.authorAffiliation	Opole University of Technology	pl_PL
dc.identifier.eisbn	978-83-8220-334-9
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dc.identifier.doi	10.18778/8220-333-2.14