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Metaphor and metonymy in linguistics
(Łódzkie Towarzystwo Naukowe; Zakład Narodowy im. Ossolińskich we Wrocławiu, 1967)Narzędziami stylistycznymi leżącymi u podstaw tropów, jak hiperbola, litotes, eufemizm itp., są metafora i metonimia. Użycie formy językowej B zamiast formy 4, skojarzonej z nią na podstawie podobieństwa denotatów, jest ... -
Metaphorical reification of mind in linguistic representations. A cognitive study based on Polish and English corpora
(2016)The present study aims to demonstrate how the concept of mind, defined as a complex cognitive system, is metaphorically reified in linguistic representations in English and Polish. This issue is approached using the ... -
Metaphorical Representation of the European Union in Political Cartoons in English and Latvian
(Wydawnictwo Uniwersytetu Łódzkiego, 2021-12-30)The study is carried out in the framework of Conceptual Metaphor Theory, but since it considers political cartoons that, apart from linguistic, involve also other modes, the findings of theoreticians researching visual and ... -
Metaphorical Visual Imagery from the Perspective of Children
(Wydawnictwo Uniwersytetu Łódzkiego, 2023-10-21)This paper will present the results of a study of an educational project on visual metaphors in children’s initiated discourse. The purpose of the study was to identify children’s metaphorical skills in recognizing ... -
Metaphors and Legal Language: a Few Comments on Ordinary, Specialised and Legal Meaning
(Wydawnictwo Uniwersytetu Łódzkiego, 2019-09-30)The present text offers a few comments on the metaphorical dimension of legal language and the nature of legal language as such. The authors discuss selected metaphors in the context of the Polish legislation with the aim ... -
Metaphors Instrumental in Achieving the Pragmatic Effect in Animal Rights Advertisements
(Wydawnictwo Uniwersytetu Łódzkiego, 2020-12-30)Metaphor can manifest itself in a variety of form including the visual one, which can be an extremely expressive means of communication. That is why visual metaphors are widely used by marketers and advertisers thus becoming ... -
Metapragmatic Evaluation of Verbal Irony by Speakers of Russian and American English
(Wydawnictwo Uniwersytetu Łódzkiego, 2012-11-06)The paper discusses metapragmatic assessment of verbal irony by speakers of Russian and American English. The research combines ideas from metapragmatics, folk linguistics and corpus linguistics. Empirical data are drawn ... -
Metasieciowe ujęcie organizacji IT z perspektywy najmniej zintegrowanych społecznie aktorów
(Wydawnictwo Uniwersytetu Łódzkiego, 2020)The purpose of the article is to identify people (social actors) least task integrated, least socially connected and with the lowest shared situation awareness. The research premise is to look at the effectiveness of the ... -
Metaverse and its creative potential for visual arts
(Wydawnictwo Uniwersytetu Łódzkiego, 2023-07-10)The National Centre for Culture is conducting a foresight research project on the impact of emerging technologies on the arts. The article presents the first findings brought by the analysis of opportunities created by the ... -
Metáforas visuales y multimodales en las viñetas de prensa: en torno a la imagen de la crisis del 1-o
(Wydawnictwo Uniwersytetu Łódzkiego, 2020)El presente artículo versa sobre la representación metafórica que los principales diarios españoles dieron al referéndum por la independencia de Cataluña, celebrado el 1 de octubre de 2017, a través del texto multimodal ... -
Meteorologiczne uwarunkowania stężenia radonu w przygruntowej warstwie powietrza w środowisku miejskim i zamiejskim
(Wydawnictwo Uniwersytetu Łódzkiego, 2013) -
‘Meteor’ as the First Official Łódź-Based Literary Group
(Wydawnictwo Uniwersytetu Łódzkiego, 2019-12-30)The article is devoted to the first Łódź-based literary group called ‘Meteor’, which operated in 1928-1930. The author mainly focuses on providing a reliable discussion of the circumstances of the establishing of the group ... -
Method for Generating of Archimedean Triangular Connective Operators
(Łódzkie Towarzystwo Naukowe, 2018)Archimedean triangular operators form the basis of the tools for development, analysis and designing of fuzzy systems. They are generated by simple, monotone, single-valued and continuous functions. The basic sets of ... -
Method of Colour Segmentation in Two Dimensional Images
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The paper is divided into two parts. In the first part an overview of some selected methods of segmenting colours in two dimensional images is given. In the second part a new algorithm is proposed. The new algorithm is ... -
The Method of Socratic Proofs Meets Correspondence Analysis
(Wydawnictwo Uniwersytetu Łódzkiego, 2019)The goal of this paper is to propose correspondence analysis as a technique for generating the so-called erotetic (i.e. pertaining to the logic of questions) calculi which constitute the method of Socratic proofs by Andrzej ... -
A Method to Calculate Corrective Coefficients for the Valuation of Land Rental Payments
(Wydawnictwo Uniwersytetu Łódzkiego, 2019)The authors propose a methodology to calculate corrective coefficients in the process of calculating rental fees for land use. Based on the analysis carried out, a list of factors affecting the value of the coefficients ... -
Methodological Approaches to the Evaluation of Innovation in Polish and Ukrainian Regions, Taking into Account Digitalization
(Wydawnictwo Uniwersytetu Łódzkiego, 2022-03-22)The article offers aqualimetric assessment of the innovation in regional economic systems, taking into account digitization. The study was based on the methodology of general scientific methods of cognition and special ... -
Methodological Aspects of Accounting in Lithuanian Companies
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Polityka rachunkowości obejmuje zasady i metody działania, wybrane i konsekwentnie stosowane przez podmiot gospodarczy. Jest to jedna z informacji, jaką jednostka powinna podać pod koniec roku finansowego. Rachunkowość ... -
Methodological aspects of labour market research based on the labour force survey in Poland
(Wydawnictwo Uniwersytetu Łódzkiego, 2008)The paper focuses on methodological aspects of labour market research on the basis of Labour Force Survey (LFS) in Poland. The analysis shows that methodology covers both the subject of research (the scope of research ... -
Methodological Aspects of the Economy Competitiveness Micro and Macroeconomic Approaches
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Pojęcie konkurencyjności jest powszechnie stosowane w literaturze ekonomicznej, chociaż termin ten nie zawsze traktowany jest jednoznacznie. Autorka podejmuje próbę przedstawienia różnych sposobów definiowania konkurencyjności ...