http://hdl.handle.net/11089/21927 2026-04-03T19:55:25Z http://hdl.handle.net/11089/22312 The Issue of Tourist Accommodation in the Scandinavian Journal of Hospitality and Tourism Ambrozik, Małgorzata The aim of the study is to analyze the contents of the articles published in the Scandinavian Journal of Hospitality and Tourism with special attention paid to texts describing tourist accommodation in its broadest sense. The list of references was collected in a survey of Taylor & Francis Online1 which includes online editions of the journal. 2017-05-13T00:00:00Z http://hdl.handle.net/11089/22311 The Characteristics of Cultural Tourists who Visit Urban Jewish Heritage Centres: The Case Study of Visitors to the White Stork Synagogue in Wrocław Duda-Seifert, Magdalena Since the White Stork Synagogue in Wrocław has been restored, opened to visitors and become a part of the so-called District of the Four Faiths promoted by the city council, both the synagogue and its neighbourhood have become tourist attractions which support Wrocław’s image as a multicultural city. Therefore, the aim of the article is to identify the characteristics of tourists visiting the synagogue which could help understand the specific features of those attracted by urban Jewish heritage. As a result of research with the use of surveys, interviews and observation, the highly emotive cognitive approach of tourists has been determined as the dominant feature in this niche market. Moreover, its strongly international character and its specific age and education structure have been pinpointed. These features form the basis for the conclusion that the tourists attracted by urban Jewish heritage form a very specific niche market which can be targeted especially by large cities through the development of themed tourist products. 2017-05-13T00:00:00Z http://hdl.handle.net/11089/22310 Cannabis Indica as a Motivation for Foreign Travel by Polish Citizens Matczak, Andrzej; Pawlicki, Przemysław Adam Based on an anonymous on-line questionnaire survey, conducted among 1000 respondents, the authors present their demographic, socio-economic and spatial profile, their attitude to cannabis and the tourist trips they went on (scale, directions, destinations), involving cannabis consumption. Tourist trips of this kind were attractive to quite a large number of young people, mostly inhabiting large Polish cities, who usually had used and continued to use this drug. Trips inspired by cannabis were most often made to the nearby Czech Republic and Netherlands, as well as (less frequently) to Spain. 2017-05-13T00:00:00Z http://hdl.handle.net/11089/22309 The Importance of Benchmarking in the Innovative Activities of Tourism Enterprises: The Case Study of Lot S.A. Polish Airlines Gierczak-Korzeniowska, Beata The aim of this article is to identify the importance of benchmarking as a source of innovation in the activities of tourism enterprises through the case study of LOT S.A. Polish Airlines. To expand, the objective was to identify the departments within the company which used benchmarking as a stimulus to create a new or improve an existing offer. The subject was an airline belonging to Star Alliance and 27 employees from selected departments. The study used questionnaires and. with managers of selected departments only, open standardized interviews. Statistical inference methods, including a chi-square test, were applied to analyse the data. Although the introduction of benchmarking in the company’s structure allows for a quick escape route from a cycle of limitation in the company’s own culture and standard behaviour (and the acquisition of knowledge during the process gives rise to new and innovative ideas) the importance of this method in innovative activities did not result in any practical application. A lack of knowledge about benchmarking was noticeable, and an identification of this method with a simple competitive analysis resulted in failures in business activity as well as a lack of creativity in its application. 2017-05-13T00:00:00Z