http://hdl.handle.net/11089/46312 2026-04-03T18:45:46Z http://hdl.handle.net/11089/46925 Zasady kształtowania wizerunku turystycznego poprzez materiały promocyjne Pisarska, Barbara Stasiak, Andrzej The article is an attempt to gather the principles helpful for elaboration of promotional materials which influence creating the image of a particular object, specific location or region which contains tourist values. Those materials should be elaborated by professionals who think kindly about their target groups and are characterized by ingenuity, imagination, but at the same time: responsibility, sensitivity, knowledge and skill. The author specifies several questions which should be addressed before a complex presentation of tourist attractiveness of a particular area or object is performed. This complex approach is only possible if the knowledge on environ-mental perception which determines the image of a particular tourist product is involved. Tourists need a ‘mental map’ of images of the natural and cultural environment of their destination. Good publications help create an image of specific resources of the tourist space. It is necessary to differentiate their content in relation to the needs and experiences of the readers. The article should be interesting for the tourism specialists, particularly those who prepare promotional materials, because it presents: 1) realistic assumptions on the recipients of promotional materials, 2) focus on content correctness and principles of text composition, 3) main principles of graphic design, 4) the most common defects and text errors, 5) general and particular pieces of advice, 6) imitable solutions. Image creation is a mission which should be perceived in a positive way. Promotional materials create tourist image and thus reflect values, important for their authors and editors. 2008-01-01T00:00:00Z http://hdl.handle.net/11089/46924 Czynniki ryzyka w uprawianiu turystyki paralotniowej Chmielewska, Agnieszka Stasiak, Andrzej This article presents a new form of paragliding tourism. Paragliding is directly connected with health hazards or even life loss as well as inability of score achievements by a tourist. The attempts of defining the risks in paragliding tourism have been done. The main risk factors in paragliding have been pre-sented as well. 2008-01-01T00:00:00Z http://hdl.handle.net/11089/46923 Znaczenie turystyczne centrów handlowych nowej generacji w Warszawie Fuhrmann, Magdalena Stasiak, Andrzej The development of retail establishments led to creation of its more complex forms such as shopping centres. Nowadays, these establishments are multi-functional. Their users can take advantage of retail opportunities and different services provided, as well as make use of their recreational functions. Shopping centres not only contain retail and service facilities, but also gyms, restaurants, cinemas, medical centres and post offices. More and more different events, such as concerts, shows, fairs and conferences, are organised in the shopping centres. The development of these multifunctional establishments in Warsaw began after the year 2000. Currently, there are eight of them located in the entire city – Złote Tarasy, Wola Park, Blue City, Sadyba Best Mall, Galeria Mokotów, Promenada, Arkadia and Centrum Targówek. These establishments are characterised by their different locations within the city – some of them are located in the city centre and in direct vicinity of the train station (Złote Tarasy), while others are situated in post-industrial areas (Galeria Mokotów) and near residential districts (Sadyba Best Mall or Wola Park). The analysis of shopping centres’ offers leads to the conclusion, that apart from the aforementioned functions, the shopping centres are also becoming a kind of a tourist product. These establishments are currently becoming tourist destinations and spending time in the shopping centres is one of the most frequent activities performed by the tourists. Capital’s shopping centres can also serve as facilities for shopping tourism or congress tourism. Establishments, such as Promenada, Sadyba Best Mall or Złote Tarasy offer venues, which are unique nationwide, for example world- -famous designer boutiques, Hard Rock Cafe or IMAX 3D cinema. On the other hand, Blue City shopping centre has become one of Warsaw’s three exhibition and fair centres, which host not only regional- and national-level events, but also events of international renown. 2008-01-01T00:00:00Z http://hdl.handle.net/11089/46922 Bitwa łódzka 1914 – za i przeciw nowym projektom turystycznym w województwie łódzkim Jagiełło, Michał; Krakowiak, Beata; Włodarczyk, Bogdan Stasiak, Andrzej Although tourists’ interest in battlefields and memorials is nothing new, it has been increasing recently and becoming part of the so-called historical-military tourism. New tourist products, such as structures, trails, events (e.g. battle reconstructions) are created, using the tourist potential of a particular historical event. The article depicts the Battle of Łódź in 1914 which is considered to be the largest military-logistic operation of World War I and its material heritage, such as cemeteries, military burial plots, standalone graves, ramparts or trenches. Unfortunately, these structures differ in their level of preservation, appearance or accessibility. In case of the described event, attempts are made at creating a complex tourist product called Museum in Space – Battle of Łódź 1914, promoted by local authorities of the Łódź East County. When analysing the project, the authors indicate its strengths (e.g. involvement of local enthusiasts, organisation of meetings popularising the battle, material mementos), weaknesses (e.g. low level of knowledge about the event and the project among local residents, too high expectations related to the project effects, lack of proper task schedule and task consolidation), potential opportunities (e.g. approaching 100th anniversary of the battle, increasing interest in military tourism, knowledge and experience of other regions of Poland and Europe in organising similar projects) and potential threats (e.g. similar projects conducted in other parts of the country, emergence of competitive projects, low engagement of local authorities). The article aims at attracting attention of institutions and entities concerned. It calls for reflection, verification and intensification of actions related to the project, which should perhaps become not only a tourist product, but also a regional symbol being a part of united Europe. 2008-01-01T00:00:00Z