Browsing Artykuły naukowe | Articles by Title
Now showing items 23-26 of 26
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The information content of share repurchase evidence from Poland
(Technická univerzita v Liberci, 2018)Announcements of open market repurchase programmes have recently become common not only in the United States but also in many other, less developed countries. The aim of the paper is to examine the market reaction to ... -
The reevaluation of communication in customer approach – towards marketing 4.0
(Wydawnictwo Uniwersytetu Jagiellońskiego, 2013-12)As nowadays cooperation, interaction and dialogue with the target group seem to be more important than simple customer orientation, such amendments reflect marketing management and require the reevaluation of communication ... -
Troska o zdrowie człowieka w czasach COVID-19 jako motywator do tworzenia nowych obszarów wartości dla klienta przez podmioty rynkowe
(Uniwersytet Ekonomiczny w Krakowie, 2020)The development of the epidemic in Poland motivates organisations to offer their customers products and services remotely – it is therefore an opportunity to develop innovation, which combines corporate social responsibility ... -
Value Creation by Engaging Customers in the Process of Product and Business Design in a Virtual Environment
(IBRKK, 2018)The article presents the benefits of co-creating value with consumers in a virtual environment based on the research conducted on a group of 134 enterprises. The issue of co-creation of value is now one of the new directions ...