Social media in building a relationship with the audience. Case study: The Marek Edelman Dialogue Center in Łódź

Abstract

Regular online and social media activity supported by honest and reasonably chosen content can pay off. The Dialogue Center like/follow rate is about 1000 new profile likes per year. We have been on Facebook for 4 years, on Youtube for 3, on Twitter for a year and on Pinterest for almost 6 months.We are open to new applications, we browse, we use social media and we encourage everyone in our work environment to use it. Despite the fact that many subjects we raise at the Dialogue Center „do not seem fitting” for social media, we try to keep the balance and use our tools in a way users accept and acknowledge. History can be told and discovered using social media, and it can be the first, hard step in communicating with those who do not seem interested in history (or local history). Do not force anything but do not underestimate the force of social media. Think about the audience as your partner in dialogue. Monitor, analyze and evaluate. Have fun and try to understand. Finally, don’t forget that #promotionneversleeps.