Browsing Książki/Rozdziały | Books/Chapters by Author "Fronczak, Katarzyna"
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Blogi w dyskursie korporacyjnym: język, rola i funkcje
Fronczak, Katarzyna (Wydawnictwo Uniwersytetu Łódzkiego, 2020)The subject of this paper is the presentation of corporate blogs as a new form of corporate communication, their linguistic and discursive characteristics and the role they perform in corporate communication. The analyses ...