Szukaj
Wyświetlanie pozycji 1-1 z 1
Self-promotion of TV Stations from a Rhetorical Perspective. Persuasion Techniques
(Wydawnictwo Uniwersytetu Łódzkiego, 2019-09-30)
This paper discusses the persuasive techniques employed by media broadcasters in the self-promotional activities of television stations. A persuasive technique is understood as a specific manner of conduct of a broadcaster ...