Browsing Acta Universitatis Lodziensis. Folia Litteraria Polonica T. 14 (2011) nr 1 by Issue Date
Now showing items 1-17 of 17
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Reklama prasowa – rodzaje i podrodzaje. Sposoby promocji prasy
(Primum Verbum, 2011)In the text entitled Press advertising – types and subtypes. The ways of press promotion the author discusses press advertising, which is a fast developing mass-media phenomenon. Modernity has granted press advertising ... -
Idiolektostylem w mur, czyli o idiolekcie, idiostylu i krytycznej analizie dyskursu – na przykładzie felietonów Krzysztofa Skiby w tygodniku „Wprost”
(Primum Verbum, 2011)The author ponders the issue of idiolect from a theoretical perspective, which cannot be done without taking a textual example into consideration. ‘Text filter’ is central to idiolect studies. It is not possible to ... -
Przepis na reporterski serial prasowy
(Primum Verbum, 2011)The article presents the characteristic features of a distinct journalistic genre, which is press reporting series, based on Gazeta Wyborcza’s publishing Afganistan – polska wojna za górami, Brat Karol, siostra Wanda and ... -
Słuchowisko dla młodzieży. Tajemnicza wyspa Juliusza Verne’a
(Primum Verbum, 2011)The article focuses on the youth for whom the radio drama is created. The radio drama entitled The Mysterious Island meets the criteria of the young receiver’s interest. Through the innovative vision of the director, the ... -
Stosunki w łódzkiej prasie okresu międzywojennego. Polemika prasowa na łamach łódzkich dzienników na przykładzie „Głosu Polskiego” i koncernu Republiki
(Primum Verbum, 2011)Journalistic polemics started when Poland got its independence back, very often bringing up previous disputes and unresolved issues. One dispute opened up between the editors of the two most important Lodz newspapers at ... -
Roman Kurkiewicz jako felietonista
(Primum Verbum, 2011)The article is devoted to the Roman Kurkiewicz essays. He is a philosopher, but is also a wellknown newspaper, radio and television journalist. The publication Klapsy polskie contains selected essays printed in ‘Przekrój’ ... -
Informacja w radiu komercyjnym
(Primum Verbum, 2011)This article concerns information and information services in the modern stations of commercial radios. It includes types of messages, information and news used in radio programs. -
Reportaż radiowy – definicja i podział
(Primum Verbum, 2011)This article presents Polish radio documentaries. The present author discusses a scholarly definition and the genre-specific characteristics of a documentary. This paper also offers its description, based on interviews ... -
Walory poznawcze reportaży radiowych w świetle dotychczasowych badań naukowych
(Primum Verbum, 2011)Despite the fact that radio documentaries broadcast mainly strong emotions, news values of this genre are also its essential feature. Therefore, it is necessary to describe the potential of such works to deliver knowledge ... -
O sytuacji komunikacyjnej współczesnego słuchowiska – wybrane zagadnienia
(Primum Verbum, 2011)This article focuses on chosen elements of the communication situation of radio-play. Particularly, the sender and the author are discussed. Attention is paid to the institutional nature of the art of radio-play, as well ... -
Jaskółka zwiastująca wiosnę czy relikt przeszłości? Z badań nad atrakcyjnością słuchowiska radiowego
(Primum Verbum, 2011)This article is an empirical exploratory investigation into the problem of „old radio genres” reception by contemporary listeners. The paper focuses particularly on the radio drama, very popular in the Golden Age of Radio ... -
Rzeczywistość to metafora – próba kognitywnej analizy metafor w felietonach Jerzego Urbana
(Primum Verbum, 2011)In this article, an attempt is made to analyse metaphors which appeared in Jerzy Urban’s columns, which were published in a weekly magazine entitled „No”. The present author applied Lakoff and Johnson’s (1980) cognitive ... -
Odmiany wywiadu-rzeki (na wybranych przykładach)
(Primum Verbum, 2011)In the Polish language, there exists the expression ‘interview-river’ meaning a very long interview draining the subject to the greatest possible depth. The article Varieties of Interview-river on given examples covers ... -
„Judenfrage”. Retoryczny obraz propagandy antysemickiej w III Rzeszy (na przykładzie publicznych wypowiedzi Adolfa Hitlera i innych polityków NSDAP w latach 1933–1945)
(Primum Verbum, 2011)This article is a rhetorical analysis of speeches by the NSDAP politicians, dedicated to German anti-Semitic politics in the Third Reich. The purpose of this article is to characterise the rhetoric of anti-Semitic ... -
Jednokierunkowość odwzorowań metaforycznych a asymetria relacji podobieństwa
(Primum Verbum, 2011)The article aims to prove the thesis about the unidirectional nature of metaphor and to indicate a possible explanation for this principle. The main argument in favour of the considered claim is the irreversibility of ... -
Współczesna prasa funeralna – gatunki i tematy
(Primum Verbum, 2011)This article presents a variety of press genres, as well as the issues which are tackled in funeral magazines. On the Polish niche press market, there are three periodicals published regularly: ‘Memento’, ‘Kultura Pogrzebu’ ... -
Od redakcji
(Primum Verbum, 2011)