Szukaj
Wyświetlanie pozycji 1-2 z 2
Book Markets in Europe: Facing the Challenges of the Digital Single Market
(Wydawnictwo Uniwersytetu Łódzkiego, 2019)
The aim of this article is to identify the challenges created by digitalization and the Digital Single Market for book markets in Europe. The research questions are, on the one hand, related to the nature of these challenges ...
Human Capital and Intellectual Capital in Modern International Business – Based on Studies of the Strategies of Transnational Corporations
(Wydawnictwo Uniwersytetu Łódzkiego, 2019)
The main objective of the article is to discuss the direction of changes in the strategies of the most powerful transnational corporations as a result of adjustments to the new challenges created by the growing role of ...