Innovation allows companies to obtain and maintain competitive advantage. Companies—even in the same sector
of activities—often have various ways to reach this goal. The paper gives an insight to the most recent trends
concerning the theory of innovations, presents four different innovative approaches, and illustrates them with the
help of the selected Polish textile companies. Those companies are only a few selected from many that belong to
this sector, which are innovative not only at the national, but also at the international level. The authors decided
to present examples from this sector because there is a belief that it is one of the declining sectors of the Polish
economy, while the presented examples clearly show that it includes companies that are innovative and can
compete even on global markets.