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How to effectively build the image of an emerging destination

dc.contributor.authorSkowronek, Ewa
dc.contributor.authorBrzezińska-Wójcik, Teresa
dc.contributor.authorStasiak, Andrzej
dc.date.accessioned2023-12-28T06:01:42Z
dc.date.available2023-12-28T06:01:42Z
dc.date.issued2023
dc.identifier.citationSkowronek, E., Brzezińska-Wójcik, T., & Stasiak, A. (2023). How to effectively build an emerging destination's image. Quaestiones Geographicae, 42(4), 143-156. https://doi.org/10.14746/quageo-2023-0034pl_PL
dc.identifier.issn2082-2103
dc.identifier.urihttp://hdl.handle.net/11089/48944
dc.description.abstractOnly a few studies have focused on building the image of emerging destinations. The region’s image is influenced by its tourist attractiveness (image-related perception) and the knowledge about its tourist attributes (recognition). To build the image of emerging destinations, the attributes of attractiveness should be identified. In this study, such an attempt was made for Lublin Province. A diagnostic survey and statistical methods were used to assess the perception of its attractiveness and the recognition of the attractiveness attributes by visitors. Lublin Province has no tourism image, and its attractiveness attributes are identified only vaguely. The landscape is the only attribute on which the image of this destination can be built.pl_PL
dc.language.isoenpl_PL
dc.publisherFaculty of Geographical and Geological Sciences, Adam Mickiewicz University, Poznańpl_PL
dc.relation.ispartofseriesQuaestiones Geographicae;4
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectdestination imagepl_PL
dc.subjectemergent destinationspl_PL
dc.subjectbuilding imagepl_PL
dc.subjectcampaign efficiencypl_PL
dc.subjectLublin Provincepl_PL
dc.subjectPolandpl_PL
dc.titleHow to effectively build the image of an emerging destinationpl_PL
dc.typeArticlepl_PL
dc.page.number143–156pl_PL
dc.contributor.authorAffiliationDepartment of Regional Geography and Tourism, University of Maria Curie-Skłodowska, Lublin, Polandpl_PL
dc.contributor.authorAffiliationDepartment of Regional Geography and Tourism, University of Maria Curie-Skłodowska, Lublin, Polandpl_PL
dc.contributor.authorAffiliationInstitute of Urban Geography, Tourism Studies and Geoinformation, Faculty of Geographical Sciences, University of Lodz, Polandpl_PL
dc.identifier.eissn2081-6383
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dc.identifier.doi10.14746/quageo-2023-0034
dc.relation.volume42pl_PL
dc.disciplinegeografia społeczno-ekonomiczna i gospodarka przestrzennapl_PL


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