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    • Optimal Goodwill Model with Consumer Recommendations and Market Segmentation 

      Bogusz, Dominika; Górajski, Mariusz ORCID (Faculty of Economics and Sociology of the University of Lodz, 2014)
      We propose a new dynamic model of product goodwill where a product is sold in many market segments, and where the segments are indicated by the usage experience of consumers. The dynamics of product goodwill is described ...