Pokolenie Y na turystycznym rynku pracy

Abstract

Generation Y is making up an increasingly larger percentage of the workforce and it is believed to approach employment in a manner different to that of their predecessors. As the tourism industry relies to a great extent on young employees, it will be affected more severely than most other industries by the entrance of generation Y. The objective of the paper is to explore the aspects representatives of generation Y find important in choosing a future career and to investigate the extent the tourism industry is believed to offer these aspects. The paper is structured as follows. First, the rationale for the research is given and characteristics of generation Y are identified. The second section gives insight to investigations on their work-related values and attitudes. Methodology and findings of the empirical study are presented in the third section. Finally, recommendations for tourism employers are made and guidelines for future research are proposed.