Współczesny Kazachstan – nowy kierunek na światowym rynku turystycznym

Abstract

The article is an attempt to present Kazakhstan – a country with a wide variety of tourist assets – as a new destination on the global tourism market. Unfortunately, tourist assets alone are not enough to make it an important area on the tourist map of the world, neither for foreign nor domestic tourists. Apart from assets, it needs to develop suitable tourist infrastructure (accommodation and catering facilities, transport system) and high standard services in order to attract foreign tourists and encourage its own citizens to travel around and rest in Kazakhstan. At present, the unsatisfactory tourism development in Kazakhstan results in small numbers of foreign tourists and makes its citizens search for recreation opportunities abroad. The authors point to the fact that tourism development in Kazakhstan is so seriously affected by the lack of a coherent and consistent tourism policy at the national and regional level, as well as the lack of adequate information and promotion, that it is impossible to speak of the international significance of this country. Moreover, it should be stressed that there are too few research centres or “laboratories” in Kazakhstan dealing with the issue of the tourism development conditions and tourism forecasting. However, a positive symptom of the state’s involvement in the problem of tourism is the designing and creating of tourism clusters in various regions of the country, as well as the hope to stimulate regions of exceptional tourist assets but economically underdeveloped. Considering the fact that state authorities underestimate the role of scientific research in the tourism development of a country or region, the article ends with the regionalization of the South Kazakhstan territory for tourism development purposes. Tłumaczenie: Ewa Mossakowska