Obsługa handlowa w kontekście przestrzennego zróżnicowania funkcji obszarów wiejskich
Streszczenie
The article is an attempt at utilization of spatial differentiation
in economic functions performed by rural areas as
a prerequisite for development of trade aervioes in villages.
Utilization and promotion of functions being specific for a given
region is of fundamental lmportanoo for decisions concerning provision
of industrial and consumer goods and services in long timeperiods as there appears a phenomenon of spatially differentiated conditions for development of trade services.
Practical utilization of functions performed by rural areas
as a oriterion in market segmentation is connected with determination
of spatial differentiation of villages. To this end, the
author employed a typology of rural areas based on variables
defining basic economic functions and their impact. This typology
allows to distinguish areas similar to one another with regard to
combination of particular funotions in relation to which similar
activities can be undertaken.
Withln the framework of regions similar to one another with
rogard to their socio-economlo character, general prinoiplea of
provision of trade services may be similar as well. On the other
hand, considerable differentiation of rural structures is synonymous
with big possibilities of applying numerous detailed solutions.
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