Kobieta zakodowana. Przedsiębiorczości kobiet a nowe technologie
Streszczenie
The influence of women on global economics became recently an interest of analysis for the
researchers, especialy due to the growing activity of women in the field of business creating and
new approaches to the matter of business management. Treating gender as a determinant in these
researches is a consequence of the realizing the influence of the socio and cultural differences
between men and women in regard to business activity experiences. The roots and in some part also
effects of these differences are visible when analyzing motivation, barriers and assessment of own
competences and satisfaction from overcoming of the challenges faces by both men and women.
It can be stated that the barriers traditionally seen as blocking points for women in leading
own businesses are gradually vanishing due to the technological advancements and new ways of
dealing with business activity. Furthermore, the „female” management styles, and characteristics of
the businesses created and led by women suggest that between „womenomics”, digital economy
and the sector of small enterprises there are correlations to be found. This article is an attempt to
answer the question, whether the social change caused by the evolution of cultural roles on one
hand, and the emerge of new technologies on the other, can influence the participation of women in
the general number of entrepreneurs.
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