The role of professional sport in territorial marketing. The case of Polish local administrative units
Streszczenie
The aim of the article is to investigate the issue of territorial marketing activities
that Polish local administrative units undertake with the use of professional
sport. There are two main dimensions of such activities: organizing sports
events and supporting professional sport. Their aim is to enhance the visibility
and global presence of such units and therefore to promote them. According to
the main hypothesis of the research, Polish local administrative units very
commonly employ sport for the sake of promotion.
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