SPIS TREŚCI

1. Muckraker websites (American and European examples)
WOJCIECH ADAMCZYK
2. Fake news. A continuation or rejection of the traditional news paradigm?
MAREK PALCZEWSKI
3. Rhetoric appropriateness in view of contemporary media communication and journalism
MONIKA WORSOWICZ
4. New communication practices on the radio and in the audiosphere
JOANNA BACHURA-WOJTASIK
5. Hybrid forms of entertainment in the media
PAULINA CZARNEK-WNUK
6. Persuasive functions of photo galleries on information websites
AGNIESZKA KAMPKA
7. Journalistic practices of science popularization in the context of users’ agenda: A case study of „New Scientist”
KATARZYNA MOLEK-KOZAKOWSKA
8. Fulfilling the journalistic principles of truth and objectivity in the context of mediatisation of political communication – the terrorist attacks in Paris in November 2015
RAFAŁ LEŚNICZAK
9. Interpretation of a verbal-visual communication
GRAŻYNA HABRAJSKA
10. The sender-receiver relationship as moderator of the persuasive effect in polysemic communication
KAROLINA DOBROSZ-MICHIEWICZ, ZOFIA WŁADYKA-ŁUCZAK
11. Strategies for organising the attention of receivers in e-mail marketing
ANITA FILIPCZAK-BIAŁKOWSKA
12. Quasi-film commercials. Analysis of selected car manufacturer campaigns
AGNIESZKA BARCZYK-SITKOWSKA
13. The application of generalising judgements and their influence on the images of selected Polish columnists (a constructivism-focussed quantitative and qualitative approach)
ANNA BARAŃSKA-SZMITKO
14. Enclaves of freedom. On „second circulation” publishing in the PRL
KONRAD W. TATAROWSKI
15. The “Salt of the Earth” documentary film by Wim Wenders as an implementation of the „text within a text” rhetorical strategy
BOGUMIŁA FIOŁEK-LUBCZYŃSKA
16. The ugly in fine arts. The sensory nature of terror in the tales of the Brothers Grimm
Anita Szwajkowska

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