Warunki implementacji partnerskich relacji w kanałach rynku (na przykładzie zarządzania kategoriami)

Abstract

The purpose of the article is to outline conditions of creating partner relationships i market channels. The analysis was done on an example of category management. Main focus has been placed on organizational aspects as well as common definition of goals and selection of partners. Investments in human (knowledge, competence, commitment) and IT resources an playing a key role. Successful implementation is dependent on a long term co-operation of partners - it cannot be incidental but should be defined as a long lasting partnership.