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  • International Studies. Interdisciplinary Political and Cultural Journal Vol. 19/1 (2017)
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  • Czasopisma naukowe | Scientific Journals
  • International Studies: Interdisciplinary Political and Cultural Journal
  • International Studies. Interdisciplinary Political and Cultural Journal Vol. 19/1 (2017)
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AuthorHereźniak, Marta (1)Subject
citizen involvement (1)
city brand (1)City branding (1)participatory place branding (1)... View MoreDate Issued2017 (1)Has File(s)Yes (1)

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Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands 

Hereźniak, Marta (Lodz University Press, 2017-09-23)
This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement. To ...

University of Lodz Repository

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University of Lodz Repository

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