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Exploring destination image, familiarity, information search behaviour, involvement and travel motivation as influencers of ecotourists’ destination loyalty

dc.contributor.authorYu, Jing
dc.contributor.authorKasim, Azilah
dc.contributor.authorSreenivasan, Jayashree
dc.contributor.authorDzakiria, Hisham
dc.contributor.authorUl Haq Magray, Ahsan
dc.date.accessioned2021-02-16T07:42:17Z
dc.date.available2021-02-16T07:42:17Z
dc.date.issued2020-12-29
dc.identifier.issn0867-5856
dc.identifier.urihttp://hdl.handle.net/11089/33547
dc.description.abstractThis work aims at exploring the influence of selected factors that have received little attention in the past on ecotourism destination loyalty within the context of a developing country. The factors are destination image, familiarity, information search behaviour, involvement and travel motivation. The research was conducted on ecotourists visiting Malaysia who were approached on site and assisted to complete the survey instrument. The sample size was 813, representing a response rate of 47%. Hypotheses were tested using Structural Equation Model. It was found that while there are no linear relationships between the tested variables and destination loyalty, there are findings from the study that offer some managerial implications towards the industry.en
dc.language.isoen
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl
dc.relation.ispartofseriesTuryzm/Tourism;2en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectdestination loyaltyen
dc.subjectdestination imageen
dc.subjectfamiliarityen
dc.subjectsearch behaviouren
dc.subjectinvolvementen
dc.subjecttravel motivationen
dc.titleExploring destination image, familiarity, information search behaviour, involvement and travel motivation as influencers of ecotourists’ destination loyaltyen
dc.typeArticle
dc.page.number101-114
dc.contributor.authorAffiliationYu, Jing - Guangdong University of Petrochemical Technology, School of Economics and Management, Department of Marketingen
dc.contributor.authorAffiliationKasim, Azilah - Universiti Utara Malaysia, School of Tourism Hospitality and Event Management, Langkawi International Tourism and Hospitality Research Centeren
dc.contributor.authorAffiliationSreenivasan, Jayashree - Malaysia Multimedia University, Faculty of Managementen
dc.contributor.authorAffiliationDzakiria, Hisham - Universiti Utara Malaysia, School of Tourism Hospitality and Event Management, Langkawi International Tourism and Hospitality Research Centeren
dc.contributor.authorAffiliationUl Haq Magray, Ahsan - Central Kashmir University, Department of Tourismen
dc.identifier.eissn2080-6922
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dc.contributor.authorEmailYu, Jing - yujing@gdupt.edu.cn
dc.contributor.authorEmailKasim, Azilah - azilah@uum.edu.my
dc.contributor.authorEmailSreenivasan, Jayashree - jayashree@mmu.edu.my
dc.contributor.authorEmailDzakiria, Hisham - hisham@uum.edu.my
dc.contributor.authorEmailUl Haq Magray, Ahsan - ahsanulhaq045@gmail.com
dc.identifier.doi10.18778/0867-5856.30.2.26
dc.relation.volume30


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