Kierunki rozwoju turystyki w Łańcucie na podstawie badań ruchu turystycznego

Abstract

The paper presents analysis of tourist movement in Łańcut and its prospective and the most significant directions of the development. Motivations and expectations of tourists visiting the County of Łańcut were described on the basis of the questionnaire research. Their opinions about tourist infrastructure in this area show conditions for an introduction of a new tourist programme. The project of this programme is focused on the propriety of old owners of the Łańcut Castle and cultural character of this region. The idea was confronted with preferences of tourists concerning spare time activities. The preserved ancient buildings and their interiors, museums exhibiting collections of its proprietors together with the complex (the castle and the park) should create the future tourist attraction. Nevertheless, the key factor for the development of tourist function is investment in infrastructure and basic services. According to the above, the core of tourist services in a region is usually created by the development of significant places of high quality services. Ancillary services can grow all around supporting the main tourist attractions. In consequence it may condition tourists’ long-term stay within destination place. Although visitors greatly evaluate Łańcut attractiveness as far as cultural and natural values are concerned, the new strategy is needed to gain investors for the region. The questionnaire research and further analysis of region’s potential lead to several conclusions. Improvement of infrastructure such as accommodation facilities shall be followed by increased amount of sleeping places. The part of the plan should include development of local catering and creating music entertainment places, pubs, cafés as well as other places of social meetings. Realization of investment strategy demands more parking places and organization of stable and effective communication net among interesting tourist destinations of this region. Existing possibilities for sports events and activities also require additional funds. Thus, as it results from previous analysis, it will be the priority task for the new tourist programme to prolong the duration of tourists’ stay in Łańcut to more than one day. The cultural attractions joined with leisure time facilities are supposed to keep their attention for several days creating opportunity to discover the rich tradition of old Łańcut estate. All these elements should establish a new tourist product based on the identified trademark. All around Europe, local communities try to obtain economic growth by emphasizing tourism. When included in the local policy of sustainable development, tourism may not only be a factor stimulating local economy, but introducing different, new and attractive advantages for its inhabitants. EU trends in tourism development show that the interest of East European and Polish undiscovered, natural places, as holiday’s destination, is growing. That allows for optimistic conclusions as far as development of tourism in Łańcut is concerned. Regarding previsions for prosperity of particular kinds of tourism activities such as business, cultural, incentive, active and sightseeing tourism, this region generates good possibilities and reveals potential for meeting tourists’ expectations and needs.