Aktywizacja gminy Uście Gorlickie przez turystykę

Abstract

Tourism is one of forms of human social and economic activities. On the one hand, social activity is accomplished as temporary, spatial migrations of populations; on the other hand it boosts activities of local communities to take advantage of the opportunity of receiving tourists. Tourism is also described as “an economic phenomenon” due to the fact that it has become very quickly an active factor of socio-economic development. The activity in the field of tourist economy requires mutual actions both of governmental and municipal authorities, as well as tourist establishments to increase the competitiveness and economic effectiveness of a tourist product. However, it should be stressed that the approach of the local community towards this field of economic activity must be especially favourable in order to achieve its balanced development and increasing profits. Local authorities, once adopting an accepted conception of tourist development, should accomplish it by means of given tools and instruments of socio-economic policy. Marketing and promotional-information activities can be considered as one of the most significant factors. A very vital factor conditioning a key role of tourism in generating economic activity in a district is its comprehensive perception, not only in terms of one district but also neighbouring district and the whole region. A contemporary tourist wants to rest in an active way. He is not satisfied with being provided with food and accommodation. Tennis, mountain bikes, horse riding, water sports and similar tourist attractions are an integral part of a tourist package offered by many tourist-oriented districts including Uście Gorlickie. This district has several clear attributes generating the development of tourism, specific scenic features and rich cultural heritage, relatively easy access by means of communication, tourist base of various standards and human resources for organizing tourist events and providing service. No wonder that the strategy of economic development of the district from 1998 has put a particular emphasis on activities directly or indirectly generating the progress of tourism. The local initiative in this aspect should be shown not only by the local authorities but also by the local community. Activities of “the actors of the development of Uście Gorlickie district” are conducted simultaneously. Main ventures in favour of mass tourism in aspect of investments and promotion are the domain of local authorities. Agro-tourism, and in fact all forms of tourism developing within the district’s limits, involve local community, exert an influence on the change of the profile of farms together with the change in the whole region, which is loosing its typical agrarian character and becoming gradually a tourist-agrarian region. Tourism also influences demographic changes in the district. A favourable phenomenon of a limited migration of people to the towns has been observed. An option of the programme, which stimulates the strong development of chosen places, has been carried out in the district. The activation programme allows the local authorities and local community with the use of financial means to boost their attempts to improve the town’s facilities: – Gładyszow – plans of creating a hippotherapy centre as another element in an attractive offer of the Stud Farm of Hucul Horses, – Wysowa – creating the base for the parallel development of the spa and tourist function due to adequate solutions in social and economic infrastructure. The centres will attract greater number of tourists and, as a consequence, they will generate the tourist development of other places.