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Assessment of tourists perceived without travel risks and intention to visit night market aftermath the COVID-19 pandemic: An empirical approach

dc.contributor.authorWang, Lei
dc.contributor.authorZhang, Qi
dc.contributor.authorWong, Philip Pong Weng
dc.date.accessioned2023-04-26T08:58:16Z
dc.date.available2023-04-26T08:58:16Z
dc.date.issued2022-12-30
dc.identifier.issn0867-5856
dc.identifier.urihttp://hdl.handle.net/11089/46877
dc.description.abstractPrior studies on night market tourism have mainly investigated by governments and scholars on the current situation products and development strategies with descriptive research. There are no empirical studies that have explored the perceptions of tourists in the development of night market tourism. More importantly, because of the COVID-19 pandemic, issues of night market products and services, and tourists’ opinions about night markets have become a challenge. This study aims to examine the relationships between attitude, subjective norm (SN), perceived behavioural control (PBC), perceived without travel risk, and visit intention towards night markets aftermath of the COVID-19 pandemic. A quantitative approach was used using an online survey method involving 387 respondents followed by subsequent empirical testing of the proposed hypotheses, which was performed using SPSS and AMOS. The results indicate that attitude, SN, PBC, and perceived without travel risk positively influence intention. Furthermore, SN also displayed a significant positive influence on attitude, PBC, and perceived without travel risk. Finally, the theoretical and practical implications, as well as limitations were discussed.en
dc.description.abstractW przeszłości badania nad turystyką i korzystaniem z nocnych targów podejmowane były przede wszystkim przez rządy i osoby zajmujące się badaniem aktualnych produktów i strategii rozwojowych i miały formę badań opisowych. Brak w literaturze badań empirycznych, których autorzy analizowaliby postrzeganie rozwoju nocnych targów przez turystów. Co istotne, z powodu pandemii COVID-19 badanie produktów, usług i opinii turystów na ich temat stało się wyzwaniem. Celem artykułu jest zbadanie związków pomiędzy postawami, subiektywnymi normami (SN), postrzeganą kontrolą zachowania (PBC), postrzeganiem podróży jako wolnej od ryzyka a zamiarem odwiedzenia nocnych targów po pandemii COVID-19. Zastosowano metodę jakościową z wykorzystaniem ankiety internetowej, w której wzięło udział 387 respondentów, a następnie przeprowadzono empiryczną weryfikację zaproponowanych hipotez za pomocą SPSS i AMOS. Wyniki wskazują, że postawy, subiektywne normy, postrzegana kontrola zachowania i postrzeganie podróży jako wolnej od ryzyka mają pozytywny wpływ na zamiary podróżujących. Co więcej, subiektywne normy wykazują także znaczny pozytywny wpływ na postawy, postrzeganą kontrolę zachowania i postrzeganie podróży jako wolnej od ryzyka. W sekcji końcowej autorzy omawiają teoretyczne i praktyczne implikacje wyników oraz ich ograniczenia.pl
dc.language.isoen
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl
dc.relation.ispartofseriesTuryzm/Tourism;2en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectpost COVID-19 pandemic tourismen
dc.subjectnight-time economyen
dc.subjectnight market tourismen
dc.subjectperceived without travel risken
dc.subjecttheory of planned behaviouren
dc.subjecttourist decision-making processen
dc.subjectturystyka po pandemii COVID-19pl
dc.subjectgospodarka nocnapl
dc.subjectnocne targipl
dc.subjectturystyka nocnapl
dc.subjectpostrzeganie podróży jako wolnej od ryzykapl
dc.subjectteoria planowanego zachowaniapl
dc.subjectprocesy podejmowania decyzji przez turystówpl
dc.titleAssessment of tourists perceived without travel risks and intention to visit night market aftermath the COVID-19 pandemic: An empirical approachen
dc.title.alternativeOcena postrzegania podróżowania jako wolnego od ryzyka oraz planów turystów dotyczących odwiedzania nocnych targów po pandemii COVID-19: badanie empirycznepl
dc.typeArticle
dc.page.number163-186
dc.contributor.authorAffiliationWang, Lei - Xuzhou University of Technology, School of Management, Xuzhou, Chinaen
dc.contributor.authorAffiliationZhang, Qi - Xuzhou University of Technology, School of Management, Xuzhou, Chinaen
dc.contributor.authorAffiliationWong, Philip Pong Weng - Sunway University, School of Hospitality and Service Management, Bandar Sunway, Malaysiaen
dc.identifier.eissn2080-6922
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dc.contributor.authorEmailWang, Lei - 1136603668@qq.com
dc.contributor.authorEmailZhang, Qi - 492518725@qq.com
dc.contributor.authorEmailWong, Philip Pong Weng - philipw@sunway.edu.my
dc.identifier.doi10.18778/0867-5856.32.2.09
dc.relation.volume32


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