Turystyka rodzinna w przestrzeni Krakowa

Abstract

Identification of families travelling with children as a distinctive group of consumers of the tourist product is becoming more and more visible in the tourist market. The so-called “family tourism” has become an object of interest for travel agencies and tourist destinations which organise and adjust their offer to the specific needs of this consumer group. Certain shortcomings are visible in this area, especially in Poland. Focusing the tourist offer on the segment of families with children has recently been visible in Cracow. Hence the attempt at analysing the current situation in the Cracow tourist market and a review of other European centres’ offers. The assumption was to diagnose the current status in order to determine how and where to proceed while developing a tourist product addressed to domestic and foreign families with children in the future.