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Travel decision making through blogs and vlogs: An empirical investigation on how user-generated content influences destination image

dc.contributor.authorJog, Deepti R.
dc.contributor.authorAlcasoas, Nelissa Andrea
dc.date.accessioned2024-02-01T11:22:52Z
dc.date.available2024-02-01T11:22:52Z
dc.date.issued2023-10-04
dc.identifier.issn0867-5856
dc.identifier.urihttp://hdl.handle.net/11089/50226
dc.description.abstractTourist decision-making is based on the information available before visiting a destination. Although marketing content has a role to play, user-generated content (UGC) has gained momentum in recent years. This study considering the role of travel blogs and vlogs created by the user, aims to comprehend the role of these information sources in the decision-making of their consumers. The present research investigates the preference of travelers for UGC and its role in travel decision-making over other marketing information generated by destination marketing organisations (DMOs). The study is based on responses from 220 Indian tourists via an online web-based survey conducted using a structured questionnaire and applying multi-stage sampling. The study findings reveal a strengthened preference for blogs and vlogs among travelers compared to traditional DMO marketing content. The study provides implications for industry players that can help engage their visitors in UGC creation and dissemination for better marketing by suggesting suitable strategies for tourism.en
dc.language.isoen
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl
dc.relation.ispartofseriesTuryzm/Tourism;2en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectblogsen
dc.subjectvlogsen
dc.subjecttravel decision-makingen
dc.subjecttourist experienceen
dc.subjecttourism marketingen
dc.subjectIndian tourist’s opinionsen
dc.subjectdestination marketing organizationsen
dc.titleTravel decision making through blogs and vlogs: An empirical investigation on how user-generated content influences destination imageen
dc.typeArticle
dc.page.number19-28
dc.contributor.authorAffiliationJog, Deepti R. - National Academy of Legal Studies and Research (NALSAR) in Telangana (India), Department of Management Studiesen
dc.contributor.authorAffiliationAlcasoas, Nelissa Andrea - V.M. Salgaocar Institute of International Hospitality Education (VMSIIHE) in Goa (India)en
dc.identifier.eissn2080-6922
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dc.contributor.authorEmailJog, Deepti R. - deeptijog6@gmail.com
dc.contributor.authorEmailAlcasoas, Nelissa Andrea - nelissa.alcasoas@vmsiihe.edu.in
dc.identifier.doi10.18778/0867-5856.33.2.02
dc.relation.volume33


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