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Destination brand identity as a mediator between accessibility and tourist perception: Promoting Bama Yao as potential wellness tourist destination in China

dc.contributor.authorYan, Linwei
dc.contributor.authorAlagas, Elangkovan Narayanan
dc.contributor.authorJambulingam, Manimekalai
dc.contributor.authorWang, Lei
dc.date.accessioned2024-07-02T04:58:09Z
dc.date.available2024-07-02T04:58:09Z
dc.date.issued2024-05-24
dc.identifier.issn0867-5856
dc.identifier.urihttp://hdl.handle.net/11089/52731
dc.description.abstractThis study aims to examine the impact of accessibility and destination brand identity on Chinese wellness tourist perceptions. It considers Bama Yao autonomous district’s growth towards longevity tourism and contributes to empirical work on the Chinese wellness tourism market. This quantitative research incorporated a post-positivism paradigm with the non-probability convenience sampling method to collect paper-based questionnaires: a total of 346 were coded for data analysis. The results demonstrated that accessibility positively influenced destination brand identity and tourist perceptions. Equally destination brand identity positively influenced tourist perception. Meanwhile, destination brand identity mediated the relationship between accessibility and tourist perception for wellness tourism destinations. However, the cross-sectional study’s results cannot be generalizable, and the sample may be one of its limitations. The present study provides policymakers and practitioners with the theoretical and practical basis to understand and predict tourists’ perceptions of wellness tourism destinations in China.en
dc.description.abstract  pl
dc.language.isoen
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl
dc.relation.ispartofseriesTuryzm/Tourism;1en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectBama Yao autonomous districten
dc.subjectdestination brand identityen
dc.subjectpush and pull theoryen
dc.subjecttourist perceptionen
dc.subjectaccessibilityen
dc.subjectwellness tourism destinationen
dc.titleDestination brand identity as a mediator between accessibility and tourist perception: Promoting Bama Yao as potential wellness tourist destination in Chinaen
dc.typeArticle
dc.page.number109-120
dc.contributor.authorAffiliationYan, Linwei - Taylor’s University (Subang Jaya, Malaysia), Business Schoolen
dc.contributor.authorAffiliationAlagas, Elangkovan Narayanan - Sunway University (Bandar Sunway, Malaysia), School of Hospitality and Service Managementen
dc.contributor.authorAffiliationJambulingam, Manimekalai - Taylor’s University (Subang Jaya, Malaysia), Business Schoolen
dc.contributor.authorAffiliationWang, Lei - Xuzhou University of Technology (Xuzhou, China), Faculty of Hospitality and Tourismen
dc.identifier.eissn2080-6922
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dc.contributor.authorEmailYan, Linwei - yanlinwei@sd.taylors.edu.my
dc.contributor.authorEmailAlagas, Elangkovan Narayanan - elangkovan@sunway.edu.my
dc.contributor.authorEmailJambulingam, Manimekalai - manimekalai.jambulingam@taylors.edu.my
dc.contributor.authorEmailWang, Lei - 1136603668@qq.com
dc.identifier.doi10.18778/0867-5856.34.1.10
dc.relation.volume34


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