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The influence of virtual reality tourism on travel intentions: Enhancing travel decisions with immersive experiences

dc.contributor.authorAhmed, Tanvir
dc.contributor.authorRifat, Md. Hasan Imam
dc.date.accessioned2025-07-11T14:49:38Z
dc.date.available2025-07-11T14:49:38Z
dc.date.issued2025-06-12
dc.identifier.issn0867-5856
dc.identifier.urihttp://hdl.handle.net/11089/55970
dc.description.abstractThe tourism sector has evolved due to the incorporation of virtual reality (VR) into deeply immersive travel experiences, altering traditional tourism practices and offerings. The study examines how VR tourism affects visitors’ desires, brand truthfulness and travel ease. This study used qualitative methods by engaging fifteen participants in VR travel simulations and participating in semistructured interviews within a controlled environment. Research results indicate that users participating in VR tourism connect deeply with their minds while their dreams of exploration intensify along with reduced traditional travel barriers. The widespread adoption of VR faces significant obstacles due to the diverse preferences of users, high implementation costs, and the limited technological skills of potential travellers. The study demonstrates how virtual reality functions as an expansion pathway for conventional tourism activities, if industry actors can resolve the practical and sensory obstacles linked to its operational deployment.en
dc.language.isoen
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl
dc.relation.ispartofseriesTuryzm/Tourism;1en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectvirtual reality tourismen
dc.subjectVRen
dc.subjectimmersive experienceen
dc.subjectperceived satisfactionen
dc.subjecttravel intentionsen
dc.subjectconsumer behavioren
dc.subjecttravel decision makingen
dc.titleThe influence of virtual reality tourism on travel intentions: Enhancing travel decisions with immersive experiencesen
dc.typeArticle
dc.page.number123-135
dc.contributor.authorAffiliationAhmed, Tanvir - Noakhali Science and Technology University (Noakhali, Bangladesh), Faculty of Business Studies, Department of Tourism and Hospitality Managementen
dc.contributor.authorAffiliationRifat, Md. Hasan Imam - Noakhali Science and Technology University (Noakhali, Bangladesh), Faculty of Business Studies, Department of Tourism and Hospitality Managementen
dc.identifier.eissn2080-6922
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dc.contributor.authorEmailAhmed, Tanvir - tanvir.thm@nstu.edu.bd
dc.contributor.authorEmailRifat, Md. Hasan Imam - hasan2114@student.nstu.edu.bd
dc.identifier.doi10.18778/0867-5856.2025.11
dc.relation.volume35


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