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AI-powered live chatbots and smart tour guide apps in tourism: A literature review and future research directions

dc.contributor.authorGhasemi, Vahid
dc.contributor.authorYarahmadi, Parichehr
dc.contributor.authorKuhzady, Salar
dc.date.accessioned2025-07-11T14:49:40Z
dc.date.available2025-07-11T14:49:40Z
dc.date.issued2025-06-11
dc.identifier.issn0867-5856
dc.identifier.urihttp://hdl.handle.net/11089/55976
dc.description.abstractThis study explores the critical intersection in the tourism sector combining artificial intelligence (AI) technologies with conventional methods. This research outlines three main goals: assessing the use of AI chatbots in the tourism industry, reviewing existing literature on intelligent tour guide apps, and pinpointing areas for further research. It focuses on incorporating AI into the tourism industry, highlighting the effectiveness of tools such as ChatGPT. The systematic literature review examines the use of ChatGPT in pre-trip, en route, and post-trip scenarios, analyzing its effects on customer engagement. Using technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT) frameworks, the adoption of automated intelligent tour guides is explored. The research follows a systematic review methodology, adhering to PRISMA guidelines for methodological rigor and has uncovered several factors that impact the adoption of AI-based intelligent tour guides, offering valuable insights for academic scholars and industry experts.en
dc.language.isoen
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl
dc.relation.ispartofseriesTuryzm/Tourism;1en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectAI technologyen
dc.subjectsmart tour guide appsen
dc.subjectAI-powered live chatbotsen
dc.subjectChatGPTen
dc.subjectinteligent featuresen
dc.titleAI-powered live chatbots and smart tour guide apps in tourism: A literature review and future research directionsen
dc.typeArticle
dc.page.number217-227
dc.contributor.authorAffiliationGhasemi, Vahid - CETRAD (Vila Real, Portugal); CEFAGE (Évora, Portugal); Universidade Europeia (Lisbon, Portugal), Faculty of Social Science and Technologyen
dc.contributor.authorAffiliationYarahmadi, Parichehr - Università degli Studi di Cagliari (Cagliari, Italy), Department of Business and Economicsen
dc.contributor.authorAffiliationKuhzady, Salar - University of Kurdistan (Sanandaj, Iran), Department of Business Administration, Faculty of Humanities and Social Sciences; Kurdistan Studies Institute (Sanandaj, Iran)en
dc.identifier.eissn2080-6922
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dc.contributor.authorEmailGhasemi, Vahid - v.ghasemi@outlook.com
dc.contributor.authorEmailYarahmadi, Parichehr - parichehr.yarahmadid@unica.it
dc.contributor.authorEmailKuhzady, Salar - s.kuhzady@uok.ac.ir
dc.identifier.doi10.18778/0867-5856.2025.06
dc.relation.volume35


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Poza zaznaczonymi wyjątkami, licencja tej pozycji opisana jest jako https://creativecommons.org/licenses/by-nc-nd/4.0