Dokumentacyjne źródła Informacji w badaniach marketingu międzynarodowego

Abstract

The process of solving problems in a foreign trade enterprise consists in undertaking appropriated decisions . Information is a "raw material “ which becomes processed in this process, The in formation is derived from specific data evaluated by the human mind. The source of data abroad may be both intermediate outlets and specialized agencies dealing with marketing research ( e . g . Nielsen ) while in Poland these are market research centers or marketing departments in foreign trade enterprises . The author has made an attempt at classification of the main sources of data, which may be utilized by decision makers in foreign trade enterprises in solving problems connected with foreign markets. There are also discussed the main obstacles and barriers encountered while collecting data in the course of studies on the international marketing.