Stan i tendencje rozwoju planowania strategicznego

Abstract

The article presents the main problems concerning strategic planning as a procedure aiming at systematic shaping of the enterprise’s future. The author remarks that the enterprise while drafting its strategic plans faces also such problems as lowering of its growth rate, stagnation and shrinking. Numerous exogeneous factors cause increasingly bigger difficultiss in planning, but simultaneously the demand for it continues to grow. It encompasses four main complexes: (1) general planning of goals; (2) strategic planning; (3) operational planning; and (4) planning of financial effects. In the general planning of goals, the main role is played by the goal of preserving the enterprise's capital assets and promoting its effective development. The article points simultaneously at ever-growing difficulties in achieving growth of the enterprise. A significant role in the strategic planning is played by: "portfolio" concept, analysis of weak and strong sides of the enterprise, early warning systems, and scenario method. Application of the strategic planning is connected with the central organizational task, which is proper adjustment of the organizational structure of the requirements of strategies of enterprise growth, shrinkage, and restructuralization. The article tackles also some personnel problems, which must be solved in conditions of the strategic planning in the enterprise.