Strony WWW jako użyteczny instrument public relations

Abstract

This paper article presents the role of corporate websites in creating and sustaining company’s image. It identifies main areas of marketers’ concerns and gives practical hints on how to establish a successful corporate website. Analysis include Internet presence, graphical design, technical design and content (Internet Presence Sites, on-line storefronts, content sites). The paper presents the view that setting up corporate website can be very efficient and effective way of supporting company’s PR activities and the website can be an important tool of building company’s image.