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Now showing items 11-20 of 110
Reklamy bankowe i ich kontekst etyczny
(Wydawnictwo Uniwersytetu Łódzkiego, 2016)
Banki w działalności reklamowej powinny przestrzegać przepisów prawa, a także
zasad etycznych. Kwestia występowania w reklamach deficytów etycznych jest zagadnieniem
szczególnie istotnym, gdyż rzutuje na pozytywny wizerunek ...
Controversial advertising of medicines. A comparison between Poland and the United States
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
For many years, the subject of aggressive marketing campaigns conducted by pharmaceutical companies has been raised in Poland. Drug ads are everywhere, on television, the radio, magazines and on the Internet. Therefore, ...
Mobbing as a problem in management ethics
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
A positive company image and its good reputation are usually results of ethical and honest behaviour towards employees and may improve competitiveness, increase profits, customer satisfaction, and create new job jobs. ...
Consumer social responsibility
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
In our contemporary literature and academic discourse, we often see how popular the topic of corporate social responsibility is. It will be argued that another problem, tightly linked to this issue, and strongly influencing ...
The chances and limitations of applying a CSR strategy in Polish enterprises
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
The topic of the article is the perspectives of CSR in Polish companies. The article contains a definition of corporate social responsibility, the state and dynamics of ethical reporting, and the factors that can influence ...
From responsibility for oneself to shared responsibility
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
The article presents various links between business and ethics. The idea of responsibility, used to describe legal, economic and ethical aspects, forms the main, unifying thread. The author employs it to analyze three ...
The practice of CSR implementation in Polish companies according to the CSR advisors
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
The paper presents the experiences of advisers in implementing the concept of CSR in Polish enterprises. The article presents the results of surveys covering such issues as the implementation of CSR motives and actions ...
Activities in the space that formalizes social responsibility from the perspective of completed research
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
Lately, the subject of responsibility has gained importance in the context of the economic crisis. In economy, it took the form of social responsibility. It concerns activities additionally undertaken by organizations in ...
Identyfikacje pojęcia sprawiedliwości społecznej
(Lodz University Press, 2016-09-15)
In the 1840’s due to Luigi Taparelli and Antonio Rosmini emerged the term of
“social justice”. From this time, its meaning has developed in many ways. The
paper brings up some applications of the notion. In the literature ...
Etyczny aspekt teorii normatywnych rachunkowości
(Lodz University Press, 2016-09-15)
The aim of this study is to show the ethical aspects of the so-called normative
accounting theory (NT), with particular emphasis on the ethical and normative
theory (EN) important for the development of accounting as a ...